Jillian Broaddus

Personal Quote

"I never, ever, ever thought I wanted to go to a “technical” school – Writing was my passion, physics was my worst enemy, and I grew up spending Saturdays in Athens with my two older brothers.  I had dreams of working in journalism or writing for a magazine or brainstorming with the creative departments at some of my favorite brands.  However, I’ll never forget the weekend my mom forced – literally, forced – me to apply to another school, and I got the opportunity to experience the offerings of the Ivan Allen College at Georgia Tech and ultimately my major school, the School of Literature, Media, and Communication.

The School of Literature, Media, and Communication fostered my passion for the arts, while simultaneously allowing me to gain a Bachelor of Science degree that made me exceptionally marketable amidst an uncertain job market.  While in college, I obtained internships with Make-A-Wish, the DISH Network, and the #3 PR agency in the world.  Also thanks to LMC's Creative/CoLab Director, Jillann Hertel, a few other LMC students and I got to be guest political correspondents live on the air for the CNN/HLN show, The Daily Share.  Georgia Tech also allowed me to perpetuate my love for writing through opportunities with the school literary magazine (Erato), one of the best college Poetry organizations in the nation (Poetry@Tech, headed by world-renown poet and Tech professor, Thomas Lux), and an editorial position with the school newspaper (the Technique).  Additionally, a study abroad program through LMC granted me the chance to write, film, edit, and produce a documentary overseas at the University of Udine, all while I got to explore Europe and ignite my love for travel.  Plus, not only did I learn a ton about my own specialties while at LMC at GT, but I was constantly surrounded by brilliant students from other majors who could write code for Google, hack into UGA’s website, research extraterrestrial matter for NASA, and ultimately push me to be the most inspired student I could be."

Work Experience

Broaddus has experience working in Communications in a wide variety of fields: after working in non-profits as a Marketing & Communications Intern at Make-A-Wish Georgia, she gained corporate insight while working within the Corporate Communications Department at the DISH Network.  Upon graduating college, she gained experience on the agency side at the #3 Public Relations agency in the world--Ketchum--as a Global Practices Intern.  As a Project Coordinator and Social Media Manager at Assessment+ (a leadership consulting firm), she worked with international Fortune 500 companies to help individuals and organizations implement customized developmental tools to improve their business operations, as well as implementing all internal and external marketing initiatives to generate brand awareness, maintain client loyalty, and improve inbound traffic and potential new business. Her latest work is at Buzz84, an agency specializing in social media marketing, content writing, email marketing, ghostwriting, website development, and virtual project management.

Profile Type: Alumni
Degree: B.S. in Literature, Media, and Communication
Job: President of Buzz84