Brian Larson, J.D. Ph.D.

Assistant Professor

Member Of:
  • School of Literature, Media, and Communication
  • Digital Integrative Liberal Arts Center
Email Address:
blarson@gatech.edu
Office Location:
Rm 316, Skiles
Overview

Brian N. Larson is an assistant professor in the School of Literature, Media, and Communication at the Georgia Institute of Technology. He researches rhetoric and argumentation, especially in legal and professional communication. He focuses on rhetorical and argumentation theory in context and practice, using text-analytic, computational, and cognitive methods. Other research interests include the law of digital media and empirical research methods. He holds a Ph.D. from the University of Minnesota and comes to Georgia Tech after a 20-year career as an attorney and business executive. He teaches courses in professional and technical communication.

Before coming to Tech, Larson was an attorney and business adviser with a national reputation for serving the real estate vertical with strategy, governance, intellectual property, antitrust, and other advice. He formerly led Larson Skinner, PLLC, a law firm that is pre-eminent among firms serving real estate multiple listing services and trade associations. (He continues to provide advice to the firm as "of counsel.") During Larson's time there, the firm focused on strategic legal advice, especially relating to collaborations of MLSs, including copyrights, data-sharing, the formation of new regional MLSs, and national collaborations like the MLS Domains Association. As a lawyer, Larson focused much of his work on intellectual property, e-commerce, databases, web branding issues, the real estate industry, and rule-making for online communities. As a business adviser, he provided strategy, operations, and marketing consulting in the residential real estate vertical.

Education:
  • University of Minnesota: Ph.D., Rhetoric and Scientific and Technical Communication, Minor: Cognitive science
  • William Mitchell College of Law (now Mitchell Hamline School of Law): J.D., summa cum laude
  • University of Wisconsin: B.A., Linguistics and Scandinavian Studies
Areas of
Expertise:
  • Antitrust Law
  • Argumentation Theory
  • Cognitive Rhetoric
  • Corpus Linguistics
  • Law Of Digital Media
  • Law Of Intellectual Property (copyrights And Trademarks)
  • Law Of Online Advertising
  • Law Of Real Estate Marketing (particularly Multiple Listing Services)
  • Legal Discourse
  • Legal Philosophy (jurisprudence)
  • Natural Language Processing (NLP)
  • Professional Communication
  • Research Methods
  • Rhetoric
  • Technical Communication
  • The United States Flag
  • Writing Studies